Harvard red lobster
Harvard business school red lobster case analysis
Red Lobster. Positioning, Product and Place Minor changes in positioning are preferred for the company under current market condition. Another product strategy may be adding a new menu emphasizing on fast delivery and balanced diet. References Bell, D. Attract them by advocating a warm and family-like caring eating environment. For example, the restaurant may combine vegetables and seafood together and cook them in a new sauce. Neither the rich nor the poor will choose Red Lobster since rich people will directly go to fine dining restaurants because they expect top notch service, and the low income people tend to spend more time eating at home Gustafson, The advertisement is extremely effective at appealing to its audience in numerous ways.
Another product strategy may be adding a new menu emphasizing on fast delivery and balanced diet. As I mentioned above, the company needs to focus on price sensitive customers and rebuild the brand.
To avoid too much loss of experiencials customers, higher price wine selections could be added if not much costs are incurred and the wines are welcome in the selected locations.
Providing fast yet healthy food is something that Red Lobster can do in order to fill this gap.
Red lobster hrm case study solution
Risks and Countermeasures There is a possibility that experientials will go away from Red Lobster if their demands are not met. Pricing strategy should be in line with the segmentation strategy so prices should not be raised. Moreover, wine selection will be adapted according to their preference. Related Papers. Indeed, the three phase plan has attracted many experientials that the company has not expected. For example, the restaurant may combine vegetables and seafood together and cook them in a new sauce. The remaining remodeling work should not be done in haste. Sticking to the original customers is a better choice for now. Positioning, Product and Place Minor changes in positioning are preferred for the company under current market condition. Providing fast yet healthy food is something that Red Lobster can do in order to fill this gap. Apart from that, new flavor of sauces and even dessert can be added to increase the variability of menus, since experiencials are interested in new flavor. To alleviate the revenue loss associated with potential decrease in experientials, Red Lobster can buy in ideas from other culture to increase variety of food. Instead of offering promotional discounts, the company could consider using the money on activities such as updating the menu and providing higher quality food, which help build customer loyalty. References Bell, D.
New York: Gallup Press. The top 10 percent richest people earned 12 times what the lowest ten percent earned, according to Census Bureau data. In spite of such aggressive promotion policies, year has witnessed 2.
Although the company spent a lot of money on promotion activities, those policies may not be as effective as they seemed. Reflecting on the company history, we can see that in the 50s when the company was headed by Howard Johnson, it already obtained the tradition of serving food quickly with low cost.
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