Fox stated that shorter commercial breaks keep viewers more engaged and improve brand recall for advertisers, as well as reducing channel surfing and fast-forwarding past the advertisements.
In the late s and early s, electronica music was increasingly used as background scores for television advertisements, initially for automobiles,  and later for other technological and business products such as computers and financial services.
A ad has Chris Chelios and anchor John Buccigross having a conversation about forty-something athletes in the studio hallway. A ad has author Stephen King helping out with John Anderson's script. A ad features how SportsCenter viewers can decides which highlights to air via text messaging.
A ad features Carolina Panthers wide receiver Steve Smith displaying his "incendiary" speed to anchor Kenny Mayne. Because of this, special extended clearance sometimes applies to food and medical products as well as gambling advertisements.
Billy the Marlinthe Florida Marlins ' mascot, which always has an open mouth, is startled to find his "girlfriend," Andrea Kremerkissing another SportsCenter anchor. Here are 20 restaurant advertisement examples to inspire your future campaigns.
In the ad, Boras known throughout baseball for his hardline negotiating tactics represents Van Pelt, demanding among other things that the company name a sandwich after him in the cafeteria since Scott "uses more five-syllable words than any other anchor".
A spot features PGA golfer Jordan Spieth and his caddy discussing on whether to use a spoon or fork for Jordan's macaroni and cheese. A ad has Jimmie Johnson using a pickaxe to slowly destroy a speed bump in the ESPN parking lot, as you see his race car near him, obviously too low to pass the bumps.